Every Prescott real estate agent is fighting the same losing battle—competing for the same 47 active listings with identical tired strategies. The entire system is broken.
That's approximately 1 agent for every 1 home sold annually in Prescott—creating intense competition with no differentiation.
Zero agents use interactive quizzes, cost calculators, or video content—leaving a massive technology gap.
Average agent websites convert at just 0.5-1%, while the industry standard for optimized sites is 8-12%.
Annual real estate transaction volume in Prescott, yet 30% of new construction homes sell before hitting the market—while zero agents specialize in capturing these pre-market opportunities.
We're not building a digital brochure—we're creating Prescott's first data-driven buyer acquisition system with interactive tools that capture leads at 8-12% conversion rates.
"Find Your Perfect Prescott Neighborhood" quiz captures qualified leads with 32% better conversion than static forms
Embedded property walkthroughs generate 403% more inquiries and build trust before first meetings
True ownership cost calculator including mortgage, taxes, HOA, and maintenance customized for Prescott
Automated alerts for early-access inventory with 67% higher close rates than traditional leads
Captures 3.94% of visitors who would otherwise leave—offering insider alerts on pre-market homes
Webflow platform delivers <2 second load times (vs 4-6+ seconds for typical agent sites)
How Ty's approach compares to the average Prescott agent and premium agencies.
| Feature | Prescott Average | Ty's Approach | Top Agencies |
|---|---|---|---|
| Interactive Tools | ✗ None | ✓ Quiz + Calculator | ✓ Limited |
| Video Content | ✗ 0% use video | ✓ Embedded everywhere | ✓ Standard |
| New Construction Specialist | ✗ No positioning | ✓ Core positioning | ✗ Generic |
| Early Access Program | ✗ Not offered | ✓ Builder partnerships | ✗ Not available |
| Conversion Rate | 0.5-1% | 8-12% | 5-8% |
| Website Speed | 4-6 seconds | <2 seconds | 2-3 seconds |
| Year 1 Investment | $3K-5K (basic sites) | $42,500 | $30K-90K |
Cost savings vs. agencies. Ty gets the same (or better) technology as top agencies charging $30K-90K/year—at just $42,500 Year 1. That's $20K-80K more for lead generation or take-home profit.
Phased approach for manageable cash flow
| Metric | Monthly | Annual |
|---|---|---|
| Website Visitors | 2,000 | 24,000 |
| Leads Captured (8%) | 160 | 1,920 |
| Lead Cost | $5.40 | $5.40 |
| Closings (10% rate) | 16 | 192 |
| Avg Commission (2.5%) | $15,375 | $15,375 |
| Total Commission Revenue | $246,000 | $2,952,000 |
Discovery & strategy happens BEFORE we start your clock. Once approved, we build in 1 week.
While other agencies are still scheduling kickoff calls, Ty's site is capturing leads and closing deals.
1-week build window to capture the market. The window for first-mover advantage is 6-12 months. Let's move.
Ty has the builder partnerships (Capstone, ĒCCO) that 99% of agents don't have. Combined with a conversion engine that captures leads at 8-12% rates, this positions him as THE new construction specialist in Prescott—with a 35x ROI.
2-hour positioning session
$6,500 build + $3,000/month
Foundation build begins